CULT CLASSICS AT THE DALí
CAMPAIGN | PRINT
Summer is alive at The Dalí Museum with the kickoff of their Cult Classics movie series. We created a concept that takes a page from the book of iconic designer and movie poster master Saul Bass. It naturally combines the ideas of surreal art and movie-going into a simple yet wildly graphic image of Dalí’s mustache made out of 8mm film. Cult Classics event details appear in commanding typography to create a campaign that’s sparing in color but massive in impact, leaving onlookers curious for more.