DMNS ULTIMATE DINOSAURS
This Just In!
HUGE news is breaking RIGHT NOW in Denver as an all-new crew of just-discovered dinosaurs smashes onto the local scene. The Denver Museum of Nature and Science came to Urban Canvas to help unveil 17 never-before-seen, full-scale skeletons that were recently found at the far reaches of the earth.
With dinosaurs unlike any seen before, the campaign had to create the hype an exhibit of this gargantuan proportion deserved. We played on the current zeitgeist of the ever-present breaking news banner with these fierce new breeds bursting through the headlines. With provocative headlines like "Newly Discovered Gigantosaurus Fires Back: "T-Rex Who?" we created a campaign that draws viewers in and gives them the scoop on dino-history in the making—all reported live, only from the Denver Museum of Nature & Science.