N A M I N G & B R A N D I N G
The Denver Museum of Nature & Science created an innovative program that goes wherever young learners are, enveloping them in a world of science, nature, and exhilarating adventure, without having to leave their own four walls. The formula? A bunch of curious kids, a place with room to blow their minds, and their specially-designed, all-in-one experience that turns the ordinary into something brand-new.
The only thing missing was a name, a logo, and brand for this program, so the museum came to us. We conducted a naming discovery and created “ExciteED” — a name that communicates how these programs are exciting first and educational second (and always). We developed that name into a logo and subset of marks that play on the periodic table of elements. The brand is made up of playful building blocks that emulate how ExciteEd transforms classrooms into wonderlands of discovery.