THE DALí MUSEUM REBRAND
The man. The master. The Museum. Salvador Dalí’s mind-bending works live in a world-renowned building that shares the same imaginative soul. This architectural feat combines the rational with the fantastical to create a one-of-a-kind lens to Dalí’s world. With his marvelous geodesic building as our guide, we sought to create brand worthy to bear the name The Dalí Museum. We used a bright red as punctuating color, set against dramatic angles that house both images of Dali’s work and the Museum itself. The angles, which echo the unique lines of the building, slash through headlines, cut a window into the images, and make the viewer peer closer into master’s mind.