TRIMBLE UAS RELAUNCH
When Trimble introduced the ZX5 Copter to its team of UAS products, the game changed. We helped Trimble announce their new trio of high-flying heroes with a campaign called High & Mighty. By creating a superhero persona for the products, we successfully positioned Trimble UAS as THE unmanned aircraft systems to save the day for hardworking surveyors around the world.
We supplemented the theme with action movie swag, including trading cards that described each product's own special suite of super powers, 'collectible' glasses, and high-end shirts that any fan would covet.
From collecting data in dense, hard-to-reach places to soaring over expansive environments in a single flight, nothing can conquer the Trimble heroes.