A campaign for a performance beverage as ultra strong as the star athletes it features.
Campaign conceptingCopywriting Out of homeCampaign toolkit
Drive awareness and trial of Silk Ultra by leveraging assets from pro athletes Michael Phelps and Aly Raisman. Highlight complete plant-based protein claim that mirrors the high-performance look and feel of the standout black packaging.
The design goes big on taste appeal with flowing wave visuals that cue a smoother, more refreshing experience than performance powders. It also uses the product name to emphasize that every element of the experience is Ultra (smooth, satisfying, and creamy).
A disruptive campaign encourages users to break through barriers.