Silk Ultra Campaign

A glowing campaign for an exhibit that shines light on extraordinary bioluminescent organisms throughout the world.
Campaign concepting Copywriting Out of home Campaign toolkit

The ask.

Drive awareness and trial of Silk Ultra by leveraging assets from pro athletes Michael Phelps and Aly Raisman. Highlight complete plant-based protein claim that mirrors the high-performance look and feel of the standout black packaging.

The solve.

The design goes big on taste appeal with flowing wave visuals that cue a smoother, more refreshing experience than performance powders. It also uses the product name to emphasize that every element of the experience is Ultra (smooth, satisfying, and creamy).