STōK Cold

A bold new website for a no-bull brand that’s all about fueling curiosity and standing proudly with the maker generation.
Website audit Content strategy Information architecture Wireframing UX & UI

The ask.

The old site was full of attitude, but was difficult to navigate, impossible to scale, and missed opportunities to create meaningful connection with the makers, tinkerers, and dreamers who drink SToK.

We were asked to create a digital home for SToK’s range of bold and smooth cold brew coffees to capture the hearts and make brand ambassadors of those who dream in coffee.

The solve.

We re-organized the site architecture to prioritize ease of navigation and exploration, and created interactive mega-menus to showcase the product line while providing processes and DIY’s for SToK’s unique target market.

We also amped up the use of pack elements throughout the design, punctuating the experience with animated gifs and parallax to keep users engaged and the brand voice strong.