CREATURES OF LIGHT
C A M P A I G N
If there’s one thing we know for sure about the world of living light, it’s that it rocks. Hard. From radiant jellyfish dropping mad beats of visual brilliance to swarms of fireflies flickering in a song of sparkle, Creatures of Light swim, fly, crawl, slither, grow and glow in a symphony of natural rhythm. Denver Nature and Science Museum asked us to create a campaign that unites the lights from around the world and prove why these instrumental creatures shine like rock stars.
The most illuminating news of all? This exhibit opened 251% over expected sales goals with this wildly successful campaign.