A campaign for an exhibit that explores the immersive artistic dialogue shared by two of the most recognized surrealists of our era.
Campaign conceptingOut of homeSocial media content
We were asked to create a compelling concept for a multimedia marketing campaign while leveraging the museum’s single biggest visual draw: Dali himself. Secondary goal: increase consideration/intent and visitation of the Museum and elevate the brand, increasing long-term affinity.
We used “Magrittian” themes (the familiar blue sky and clouds) along with Dali himself to eliminate the expected and create a striking, suggestive call to action. Viewers were challenged to immerse themselves in the ocular works of these imaginative surrealists to enter the exhibit with their eyes and minds wide open.
An illuminating exhibit sees a 251% increase in attendance.