The old site lacked connection to the powerful brand equity of the Baileys name and missed opportunities to connect the product to consumers’ needs and desires.
We were tasked with creating a site that inspires consumers to celebrate everyday indulgences with Baileys, and imagine all the delicious ways it can be enjoyed.
Each product is punctuated with subtle parallax that brings the flavors to life, and we paired decadent recipes to inspire everyone to take a Baileys break. We’re certainly ready to give in to temptation.
One more reason to raise a glass - our site recently received a nomination and an honorable mention from the prestigious awwwards.com. We are excited to be at the table with the world’s best websites.
America’s favorite creamers get a decadently delicious new site.