Crossover Symmetry
A pack update for a world-class system for training, rehab, and performance.
Market research
Architecture
Package design
Illustration
The ask.
Design packaging and collateral for Crossover Symmetry that is accessible for everyday consumers yet elevated enough for Olympians, clearly demonstrating the differences between product kits.
The solve.
Using bold diagonals that mirror the lines of a stretched resistance band and illustrations that mimic the structure of muscle tissue, we showcased the product’s science-based engineering. Dark overlays and heavy use of black and silver create a high-end impression, while simple layouts and iconography keep the brand accessible.
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