Rad Massage Tools

A seriously rad packaging update for state-of-the-art massage, mobility and recovery tools.
Market research Architecture Package design Illustration

The ask.

Create new packaging for RAD products that feels approachable, elevates usage, shows the product’s app integration, communicates product benefit, and boldly stands out from the competition.

The solve.

We pushed the boundaries of the existing aesthetic in order to stand out amongst the noise with new color tones, shape language, and product visuals. Pops of color and bold graphics make the product approachable for both current and new customers.

Client feedback.

Urban Canvas took our packaging vision and translated it into an identity that excited both our team and our customers. Their comprehensive process, professionalism and creativity is outstanding, we look forward to working with them again.
Joshua H. CEO | RAD