Create new packaging for RAD products that feels approachable, elevates usage, shows the product’s app integration, communicates product benefit, and boldly stands out from the competition.
We pushed the boundaries of the existing aesthetic in order to stand out amongst the noise with new color tones, shape language, and product visuals. Pops of color and bold graphics make the product approachable for both current and new customers.
Urban Canvas took our packaging vision and translated it into an identity that excited both our team and our customers. Their comprehensive process, professionalism and creativity is outstanding, we look forward to working with them again.
Joshua H. CEO | RAD
Crossover Symmetry’s packaging gets the pro-athlete treatment.