Drink in the Great Outdoors

Breckenridge Brewery leads by example with this sustainability focused campaign.
Campaign concepting Copywriting Out of home Social media videos Campaign videos Animation

The ask.

In an effort to grow Breckenridge Brewery’s local market, Urban Canvas set out to create a unique campaign tailored to those who share a passion for adventure, sustainability, and incredible beer.
We were tasked with developing a united digital and print campaign tailored for going viral across multiple platforms.

The solve.

Capturing the crisp, refreshing taste of Breckenridge Brewery’s Amber Ale with the untouched majesty of Colorado’s backcountry Drink In the Great Outdoors focuses around a series of single-shot drone videos that invite consumers to savor a tasty brew with friends around a cozy fire, while becoming stewards of the pristine landscapes that inspire every sip.

The results.

“Drink in the Great Outdoors” becomes more than a tagline—it’s an invitation to embrace nature’s grandeur with a sustainable brew in hand.