Breckenridge Brewery leads by example with this sustainability focused campaign.
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In an effort to grow Breckenridge Brewery’s local market, Urban Canvas set out to create a unique campaign tailored to those who share a passion for adventure, sustainability, and incredible beer.
We were tasked with developing a united digital and print campaign tailored for going viral across multiple platforms.
Capturing the crisp, refreshing taste of Breckenridge Brewery’s Amber Ale with the untouched majesty of Colorado’s backcountry Drink In the Great Outdoors focuses around a series of single-shot drone videos that invite consumers to savor a tasty brew with friends around a cozy fire, while becoming stewards of the pristine landscapes that inspire every sip.
“Drink in the Great Outdoors” becomes more than a tagline—it’s an invitation to embrace nature’s grandeur with a sustainable brew in hand.
The Dali Museum asks “what is art” and demands an answer.