Horizon Back to School

A new campaign for back to school shows how Horizon Organic is here to power kids’ potential.
Campaign concepting Out of home Copywriting
Point of sale Shopper marketing Campaign toolkit

The ask.

Create a fresh new concept using “refuel back to school” messaging that showcases the energizing power of Horizon Organic single-serve milk boxes for busy, growing kids.

The solve.

We featured the product as dynamic, delicious fuel, making the carton the literal form that carries kids into the future. Plumes of milk double as visual movement and a nod to taste appeal, while the reasons to believe (8 grams of protein and a good source of vitamins) stand out large and clear.