A new campaign for back to school shows how Horizon Organic is here to power kids’ potential.
Campaign conceptingOut of homeCopywriting
Point of saleShopper marketingCampaign toolkit
Create a fresh new concept using “refuel back to school” messaging that showcases the energizing power of Horizon Organic single-serve milk boxes for busy, growing kids.
We featured the product as dynamic, delicious fuel, making the carton the literal form that carries kids into the future. Plumes of milk double as visual movement and a nod to taste appeal, while the reasons to believe (8 grams of protein and a good source of vitamins) stand out large and clear.
A star athlete-studded new product gets an ultra strong campaign.