Light & Fit

The O.G of yogurt brands gets a new website that fully embraces their mission.
Content strategy Wireframing UX & UI Copywriting Website design

The ask.

Light and Fit recently added a whole new line of protein and zero sugar yogurt smoothies to their nutrition focused portfolio. They needed a new site that would not only elevate these new offerings but also create a user friendly system to easily navigate customers favorite products in addition to showing off the brands new look.

The solve.

It was a tall order, but we deployed a robust strategy to bring it all together.
We dug deep into the brands new purple forward color palette and paired it with dynamic videos, gifs, and lifestyle focused photography. Easy to navigate mega menus and drop-downs ensure that at any time users can easily explore all product offerings by the click of a button.