The Dalí Museum

Bold new branding for the mind-bending museum that shares Salvador Dalí’s imaginative soul.
Brand style guide Brand elements Brand color palette
Business cards Stationary design Brochures

The ask.

The old brand felt too traditional and missed opportunities to communicate the imaginative grandeur that awaits visitors at the museum. We were tasked with creating branding that supports The Dalí Museum’s mission to provide uncommon experiences that inspire, captivate, and push boundaries.

The solve.

With his marvelous geodesic building as our guide, we combined the rational with the fantastical to create a one-of-a-kind lens to Dalí’s world. Bold lettering, reversed type, dramatic angles, and punches of bright red create frames through which to peer closer into Dalí’s work, and the innovative architectural feat that houses it.

Client feedback.

The Urban Canvas team has really strong integrity; we trust them to do the right thing for us, and we have fun along the way. We consider Urban Canvas a critical partner and anticipate a continued relationship for years to come.
Kathy G. Chief Operating Officer | The Dali Museum