A transformative brand refresh for the premier provider of global solutions that transform the way the world works.
Brand style guide Brand elements Brand color palette Pitch deck
Banner ads POP displays Brochures Posters Apparel

The ask.

Create a future-forward branding update appropriate for one of the world’s most trusted and innovative technology companies, while capitalizing on the equity of the brand’s existing logo and color palette.

The solve.

We took the essence of Trimble’s benefit — measuring and distilling complex information into insightful data and actionable solutions — and translated it into a visual language. Patterns and crosshairs represent precision data, an updated color palette provides a modern feel, and repeated triangles call back to the brand’s logo while pointing toward the future.